A food entrepreneur widening the market for farmers and consumers
Across Georgia, entréeprenuers are opening avenues for farmers and consumers alike. This article is part of a series profiling these local heroes. Click here to see more.
Company: Garnish & Gather
Founder: Emily Golub
Money Spent on Georgia Produce: ~$250,000 in 2015
When Emily Golub decided to start Garnish & Gather, she spent several weeks at the Georgia Organics office to broaden her understanding of organic farming and learn how to best support farmers.
Now, she’s doing the same for her customers.
“The great thing is that you’re not only eating a healthy supper and learning some new cooking techniques, but you’re supporting local farmers at the same time,” said founder Emily Golub. “What that means is that we are not going to have tomatoes on the menu in December and we are not going to have sweet potatoes on the menu in June, but it does mean that we’re learning new cooking techniques and teaching people how to cook within season. It’s really a lot of fun.”
A particularly fun moment came when Golub decided to put a recipe for pan-seared octopus created by Chef Craig Richards of Atlanta’s St. Cecilia on the menu. Admittedly, she wasn’t entirely sure how people would respond.
“Let’s be honest: no one is comfortable cooking octopus in their home,” Golub said. “But it was one of our best sellers, because people have come to know Garnish & Gather’s brand and quality, and, of course, St Cecilia’s well known reputation.”
In a nutshell, that is what Garnish & Gather offers: A chance to experiment with combinations you may never try yourself with the assurance of recipes created by a renowned chef and ingredients sourced from some of the best organic farmers in Georgia.
Every week, five new recipes appear online, with a wide range of seasonal options to choose from. Customers order online, and the food is either delivered to one of 40 pickup locations around metro-Atlanta or straight to your home in reusable gray bags. Additionally, if you only need an item or two, Garnish & Gather’s online storefront essentially acts as a locally stocked grocery store.
Thus far, business is going well, even as the marketplace becomes more crowded. When Garnish & Gather is ready, they’ll expand to other cities and make connections with local farmers in those areas.
“It’s been neat to be able to make an impact in so many different ways to get folks more comfortable and confident in the kitchen,” said Golub. “To help improve people’s health by cooking whole real foods and then be able to support and give back to our local economy is great as well.”
And if life in the kitchen is easier, it might just start making other aspects of life easier, too.