2016 – 2020 STRATEGIC PLAN
DRAFT GOALS AND OBJECTIVES
STRATEGIC THEME Building Bridges
GUIDING PRINCIPLES Thriving Organic Farmers. Financial sustainability. Measurable results and demonstrated impact.
GOAL A – FARMER GROWTH & SUSTAINABILITY: Cultivate a thriving and profitable grower community
- OBJECTIVE: To increase the number of certified organic farms in GA. We will accomplish this by the following strategies:
- 100 Organic Farms Campaign to activate, promote and support farmers in their transition and education to become certified organic.
- Establish five formally designated Regional Organics Specialists affiliated with Cooperative Extension in order to develop deeper support for farmers.
- Develop a more dynamic and user friendly online Good Food Guide 2.0 to enhance farmer profiles.
- Organize educational farmer workshops, farm tours and sessions annually for the Georgia Organics annual conference.
- OBJECTIVE: To increase average net income of reporting certified organic farms and GO member farms. We will accomplish this by the following strategies:
- Graduate more beginning farmers and ranchers from our USDA Beginner Farmer Rancher Development Grant Program which emphasizes business and marketing literacy
- Develop direct services initiatives that will help farmers become profitable and sustainable. (Direct services could include: farm supply; insurance and retirement savings plans; apprenticeship programs; and/or land bank initiatives.)
- Support and/or invest in two food infrastructure businesses that will help farmers thrive.
GOAL B – SCHOOL ENGAGEMENT: Connect students to fresh, local and organically grown food.
- OBJECTIVE: To increase the number of school districts with farm to school initiatives. We will accomplish this by the following strategies:
- Coordinate annual Golden Radish Awards as an activation campaign with school districts to promote, track and evaluate farm to school involvement.
- Embed Food Corps service members in school districts.
- Drive adoption of Farm to School wellness policies by school districts in collaboration with the Georgia Department of Education in order to institutionalize farm to school.
- Organize a farm to school educational track annually at the Georgia Organics conference and/or a Farm to School Summit.
- OBJECTIVE: To increase the number of students participating in Farm to School. We will accomplish this by the following strategies:
- Provide training and education programs to school nutrition staff to increase local food procurement by schools and school districts.
- Coordinate annual Taste-It campaigns with local and organically sourced vegetables or fruits in order to activate Farm to School activities and student engagement.
- Utilize schools as marketing & communication channels to connect students and families with farmers and farmers markets to increase purchasing of local and organic food.
GOAL C: COMMUNITY EMPOWERMENT: Persuade children, adults and institutions to choose, eat and grow, organically grown, local food.
- OBJECTIVE: To increase the percent of Georgians purchasing local and organic food. We will accomplish this by the following strategies:
- Pilot Georgia Food Oasis activation campaign in three communities.
- Develop farm-centric culinary videos and partner with key agencies to expand culinary education and training that connect people to locally grown foods.
- Develop next evolution of the online Good Food Guide and app to improve customer experience and knowledge.
- Develop My Market program with new farmers markets and transition ownership of existing pilots to respective farmers markets.
- Develop three formal partnerships with public and medical health agencies.
- Coordinate robust consumer tracks at annual conference to foster education and community development in support of healthy foods, farms and families.