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2016 – 2020 STRATEGIC PLAN

DRAFT GOALS AND OBJECTIVES

 

STRATEGIC THEME             Building Bridges

GUIDING PRINCIPLES       Thriving Organic Farmers. Financial sustainability. Measurable results and demonstrated impact.

 

GOAL A – FARMER GROWTH & SUSTAINABILITY: Cultivate a thriving and profitable grower community

  1. OBJECTIVE: To increase the number of certified organic farms in GA. We will accomplish this by the following strategies:
    1. 100 Organic Farms Campaign to activate, promote and support farmers in their transition and education to become certified organic.
    2. Establish five formally designated Regional Organics Specialists affiliated with Cooperative Extension in order to develop deeper support for farmers.
    3. Develop a more dynamic and user friendly online Good Food Guide 2.0 to enhance farmer profiles.
    4. Organize educational farmer workshops, farm tours and sessions annually for the Georgia Organics annual conference.
  2. OBJECTIVE: To increase average net income of reporting certified organic farms and GO member farms. We will accomplish this by the following strategies:
    1. Graduate more beginning farmers and ranchers from our USDA Beginner Farmer Rancher Development Grant Program which emphasizes business and marketing literacy
    2. Develop direct services initiatives that will help farmers become profitable and sustainable. (Direct services could include: farm supply; insurance and retirement savings plans; apprenticeship programs; and/or land bank initiatives.)
    3. Support and/or invest in two food infrastructure businesses that will help farmers thrive.

GOAL B – SCHOOL ENGAGEMENT: Connect students to fresh, local and organically grown food.

  1. OBJECTIVE: To increase the number of school districts with farm to school initiatives. We will accomplish this by the following strategies:
    1. Coordinate annual Golden Radish Awards as an activation campaign with school districts to promote, track and evaluate farm to school involvement.
    2. Embed Food Corps service members in school districts.
    3. Drive adoption of Farm to School wellness policies by school districts in collaboration with the Georgia Department of Education in order to institutionalize farm to school.
    4. Organize a farm to school educational track annually at the Georgia Organics conference and/or a Farm to School Summit.
  2. OBJECTIVE: To increase the number of students participating in Farm to School. We will accomplish this by the following strategies:
    1. Provide training and education programs to school nutrition staff to increase local food procurement by schools and school districts.
    2. Coordinate annual Taste-It campaigns with local and organically sourced vegetables or fruits in order to activate Farm to School activities and student engagement.
    3. Utilize schools as marketing & communication channels to connect students and families with farmers and farmers markets to increase purchasing of local and organic food.

GOAL C: COMMUNITY EMPOWERMENT: Persuade children, adults and institutions to choose, eat and grow, organically grown, local food.

  1. OBJECTIVE: To increase the percent of Georgians purchasing local and organic food. We will accomplish this by the following strategies:
    1. Pilot Georgia Food Oasis activation campaign in three communities.
    2. Develop farm-centric culinary videos and partner with key agencies to expand culinary education and training that connect people to locally grown foods.
    3. Develop next evolution of the online Good Food Guide and app to improve customer experience and knowledge.
    4. Develop My Market program with new farmers markets and transition ownership of existing pilots to respective farmers markets.
    5. Develop three formal partnerships with public and medical health agencies.
    6. Coordinate robust consumer tracks at annual conference to foster education and community development in support of healthy foods, farms and families.